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Betting on football is 50% looking for great odds and 50% analyzing matches. Yet, far too many people put all their focus on studying games and pay very little attention to the odds.

Surprisingly, comparing football odds isn’t difficult. In this age of odds comparison tools, you don’t need to navigate from one betting site to another. Simply visit the best betting odds comparison sites and check which bookies have the best odds for a match you want to bet on.

Speaking of which, below is a list of betting sites with the best football odds online.

Real Madrid match in stadium

888 Sport

888 Sport is one of the biggest sportsbooks online. It has been around since the 1990s and accepts bettors from dozens of countries around the world. One of the reasons this sportsbook is so popular is that it knows a thing or two about treating gamblers right.

Let's start with its odds. According to leading odds comparison platforms, 888 Sports ranks amongst the best betting sites every year. It doesn't matter what you want to bet on: football, basketball, hockey, eSports or boxing. The site promises competitive odds.

What’s more, it has generous free bets for both new and regular patrons. For example, you receive a $5 free bet every time you spend $20 on an accumulator wager. That’s not all.

As a new customer, you can claim a 100% first deposit-based bonus worth a maximum of $250. And if you live in the UK or Ireland, you can grab a bet €10, get €30 free bet.

William Hill

William Hill is one of the oldest betting companies in the UK. It launched in 1934. Today, it’s still one of the most respected sportsbooks in the country. Like 888 Sport, William Hill has a soft spot for football.

It provides betting odds for nearly every football event you can think of, from the English Premier League to the World Cup. Importantly, it ranks highly when it comes to offering good odds.

If you love bonuses, you will like William Hill. It has plenty of promotions, ranging from a first deposit offer to Acca boosters. Precisely, it gives you a $5 bonus if you bet $20 on a parlay. Also, it gives out enhanced odds daily and just for betting on football.

Beyond football, William Hill is an excellent betting site for horse racing. It sponsors a handful of major horse racing tournaments in the UK, anyways. If you bet on a horse and it wins by at least two lengths, William Hill will give you a 15% bonus.


Like many betting companies from the UK, Betfred started as a betting shop in 1967. Over the years, this sportsbook expanded to the online market. The bookmaker now serves more than 50 countries, including the US.

If you live in the UK, claim the site’s bet £10, get £40 bonus. It’s one of many bonuses you can receive for being loyal to the site. Other promotions include daily enhanced odds, ACCA boosters and VIP rewards.

Grab as many bonuses as you can because Betfred never disappoints with its odds. It provides betting markets for virtually every major sport. If you only care about football, that’s okay too.

Betfred offers betting odds for all the major European football leagues, international competitions and some Asian and South American football leagues.


Similar to William Hill and 888Sport, Bet365 has been providing betting markets for more than two decades. It launched in 2001 in the city of Stoke on Trent. Since then, it has been growing rapidly around the world.

Since 2015, Bet365 has consistently ranked amongst the best-rated betting sites in the world. One of the reasons is that it’s pretty easy to use. It doesn’t matter if you use a smartphone or desktop.

The betting site was designed with user-friendliness in mind. It is fast, well-organized and jam-packed with intuitive features. Another reason people love Bet365 is that it offers amazing odds.

At many odds comparison sites, Bet365 ranks above 888 Sport, William Hill and Betfred in the quality of its odds. It also ranks highly in customer service and mobile support.

When it comes to bonuses, Bet365 offers a first deposit promotion worth up to £365. Then it has football-specific promotions like a 2-goal ahead partial cashout and accumulator bonuses. is the official jersey sponsor of the EPL club, Everton. It's also pretty popular in the US, where it works with rapper Drake and sponsors UFC competitions.

Is it a good betting site? For starters, is safe and trustworthy. You can trust it for your betting needs. When it comes to providing odds, trails the likes of Bet365 and William Hill.

But get this clear. No sportsbook offers great odds all the time. As such, always compare the odds between different sites before you bet your money. This also applies to bonuses.

Sometimes has amazing free bets. At other times, you can receive better football bonuses at a competing site. With that said, tends to excel when it comes to American leagues like the NFL, NBA, MLB and NHL. It offers particularly generous bonuses to bettors wagering on the Major Leagues.


Established in 1946, BetVictor has been around long enough to know what bettors love and hate about the industry. Although it has many betting shops, it’s easier to access the company’s services online.

You can bet on BetVictor through its browser-based web app or you can install an app on your phone. Either way, make sure to claim one of the site’s many bonuses.

Claim a welcome bonus to boost your deposit amount. Also, consider accepting some of its loyalty rewards like enhanced odds and cashback deals. Ss mentioned earlier, though, pay more attention to the odds.

Like many of its peers, BetVictor does an amazing job in covering football events. It also features a wide range of bet types, from correct scores and totals to match winners and props. However, only use it for betting if it has the best odds for an upcoming football match.

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